Symbios strengthens its presence in Belgium

July 10th 2023, Yverdon-les-Bains, Switzerland. -Symbios is pleased to announce the acquisition of its Belgian distributor New Generation N.V, effective May 16th 2023.

This acquisition is intended to increase investments to accelerate Symbios’ current growth in in Belgium and to expand the offering to all Symbios’ hip and knee products for its customers.

Symbios is pleased to further announce that Mr. Jean-Pierre Willems was appointed General Manager Symbios Belgium & Luxembourg effective May 16th 2023. Prior to Symbios, Mr. Willems has had a comprehensive and successful career in senior management positions for orthopaedic manufacturers, including serving as General Manager for Zimmer Biomet Belgium & Luxembourg for more than 15 years.

“We would like to thank its founder Steven Mesdom and New Generation’s sales team for the tremendous job they have been doing the last years to build market awareness and bring the company at the current stage” commented Florent Plé, President & CEO of Symbios. “We are very enthusiastic with the integration of New Generation as part of Symbios and with the opportunity to welcome Jean-Pierre Willems on board as our new General Manager Belgium & Luxembourg, as we know that we can build on a solid foundation and a talented team to further accelerate our growth in this market with our premium and differentiated products.”

“It is a great honor for me to represent Symbios and its unique product portfolio in Belgium and in Luxembourg” added Jean-Pierre Willems, General Manager Belgium & Luxembourg. “With the custom-made products such as the ORIGIN® knee and the INDIVIDUAL HIP® stem, we will be able to provide absolute added value for both the patient and the orthopaedic surgeon and his staff. Together with our enthusiastic team, we therefore believe that over time, we will be able to occupy an important position on the Belgian orthopaedic market.”

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